Monday, April 12, 2004

B92 Belgrade, Serbia

The new B92 premises in New Belgrade are impressive. The move from two sites in the centre of the city enabled the news organisation to introduce a converged newsroom based around a news superdesk feeding content to all outlets, TV, radio, and interactive.

The CEO, Veran Matic, was keen to improve the quality of the journalism provided by B92 while, at the same time, reducing costs. We achieved it in months. Latest figures show the strategy is working in terms of ratings too. More about how we did it here. I worked on this project for two years, visiting B92 in Belgrade for a week almost every month.

Client: B92
Media Development Organisation: BBC World Service Trust